FALLS CREEK AND NICKELODEON TEAM UP FOR FUN ON THE SLOPES
Falls Creek’s exceptional season continues to sizzle with the announcement of an industry-leading partnership with the number one kids’ entertainment brand in Australia, Nickelodeon.
In a Southern Hemisphere first, Nickelodeon has signed a two-year agreement as the official activation partner at Falls Creek, which will see the family favourite brand presenting special on-mountain experiences that will enhance the resort’s offering by integrating Nickelodeon character favourites.
The partnership will launch during the September school holidays with an exclusive SpongeBob SquarePants event series running from 28 September to 3 October 2017. Nickelodeon’s PAW Patrol pups will then kick off the 2018 season by headlining a family-focused activation on the mountain in July with a schedule of activities on offer.
Further extending the relationship with the alpine resort, Nickelodeon will also take over Falls Creek’s renowned children’s snow sports school across the sixteen week season in 2018. Already regarded as Australia’s best ski school for children, this collaboration will take the experience to the next level by showcasing character favourites including Teenage Mutant Ninja Turtles.
“Families are at the heart of everything we do and Falls Creek is delighted to be partnering with Nickelodeon to lead the way with this unique on-mountain experience. With the incredible snowfall we’re enjoying this September, this activation provides yet another reason for families to visit these school holidays and we now have even more to look forward to for Winter 2018!” said Falls Creek Ski Lifts, General Manager, Sharon Raguse.
Ben Cox, General Manager and Vice President of Nickelodeon Australia and New Zealand said, “Partnering with Australia’s family-favourite ski destination provides yet another exciting opportunity for families to interact with the Nickelodeon characters they know and love. Whether it’s on-air, online, in retail – or in this case – in the snow, Nickelodeon continues to connect with Australian families in new and exciting ways, and we’re delighted to bring this partnership to life with Falls Creek”.
Owned by global attraction operator, Merlin Entertainments Group, Falls Creek is Victoria’s largest alpine resort and widely regarded as Australia’s most-loved family ski destination.
Merlin Entertainments’ Divisional Director – Australia and New Zealand, Rob Smith, noted, “This collaboration with Nickelodeon, another global leader in the entertainment industry, is a very exciting milestone for Merlin Entertainments. Falls Creek is one of our most popular family attractions in Australia and our investment in this partnership confirms our ongoing commitment to delivering unique and memorable experiences”.
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