Nickelodeon UK Announce 'Afternoons on Nickelodeon' Sponsorship Opportunity For 2012

From the official Sky Media website:Afternoons on Nickelodeon:

Sponsor 'Afternoons on Nickelodeon' across broadcast and online!

Sky Media and Nickelodeon are pleased to announce the chance to sponsor 'Afternoons on Nickelodeon', an excellent broadcast and online opportunity.

Nickelodeon is the most popular commercial kids channel in the UK and 'Afternoons on Nickelodeon' is its most watched zone. The channel has built its reputation on imaginative comedies, award-winning animation and the very best in live-action entertainment. Featuring premium content and Nickelodeon's most popular shows, 'Afternoons on Nickelodeon' is guaranteed to reach kids after school, when they are at their most receptive. This campaign offers brands the opportunity to really engage with kids.

The strand's average for kids viewing in October was 1.6m and this reached 20% of all kids.

Scheduling

12 months January - December 2012
Times:1600-1900
Day: Monday - Friday

Example Shows

SpongeBob SquarePants
Kung Fu Panda
Tuff Puppy
iCarly
Victorious
True Jackson
Big Time Rush
Life with Boys

*Example shows are not guaranteed and may be subject to change

Online

To compliment the on-air media, Nickelodeon will create an online campaign which will engage kids with your brand! As well as ad media, Nickelodeon will create and host a competition page, giving kids the chance to interact directly with your brand.

Premium Media

6 Home page takeovers during the year
6 Games page takeovers
Win Button / Nav bar button 6m residency
Traffic driving display media across site
500,000 Page Impressions per month (Skys, MPU's, Leaderboards)
VOD pre rolls, 200,000 pre rolls per month

Also, below is more information about Nickelodeon UK's and Sky Media's 'Afternoons on Nickelodeon' sponsorship opportunity from the PDF (Portable Document Format) file download on the "Nickelodeon UK 'Afternoons on Nickelodeon' Sponsorship Opportunity" page on the official Sky Media website:

Afternoons on Nickelodeon

* 12 months January – December 2012
* The strand will run 1600-1900 Monday – Friday
* Nickelodeon will create a Sponsorship Strand which will help XXBRANDXX align themselves with cool, credible programming
* The Strand will reach kids after school, when they’re relaxing in front of the TV

Online on Nickelodeon

12 months January – December 2012

To complement the on-air media, Nickelodeon will create an online campaign which will engage kids with your brand! As well as ad media, Nickelodeon will create and host a competition page, giving kids the chance to interact directly with your brand

Premium Media

*6 Home page takeovers in year
*6 Games page takeovers
*Win Button/ Nav bar button 6m residency
*Traffic driving display media across site
*500,000 Page Impressions per month (Skys, MPU’s, Leaderboard)s
*VOD pre rolls
*200,000 pre rolls per month

The Figures On-Air

Package For 12 months

*Approx 1372.8 x 5” kids TVRs + 1372.8 x 10” Kids TVRs
*Vaule = £500K gross
*On-air Investment needed: £370K gross + production

The Figures Online

Premium Media

*6 Home page takeovers in year - £2,500 per day - £15,000 gross
*6 Games page takeovers - £2,000 per day - £12,000 gross
*Win Button/ Nav bar button 6m residency - £1,500 per month - £9,000 gross

Traffic driving display media across site - £36,000 gross
*500,000 Page Impressions per month
*Skys, MPU’s, Leaderboards – blended rate of £8 CPM
*Value - £4,000 per month

VOD pre rolls - £48,000 gross

*200,000 pre rolls per month
*£20 CPM
*Value £4,000/ month
Production - £10,000 net
Online Investment needed: £120K gross + £10K net production

Coverage Figures

Contacts

Please contact:

Drachan Forster
Sponsorship Controller – Viacom
0207 032 6637
Drachan.Forster@bskyb.com

Hannah Laird
Sponsorship Manager – Viacom
0207 032 6441
Hannah.laird@bskyb.com